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NeueForm® Brand StudioLoading
NEUE FORM Brand Studio
New Evolution · Unique Expression
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01 / 04Letter by Letter
N New
Innovative breakthroughs in strategy and design.

Feel Before You See

A brand’s power lies in its ability to evolve and express a unique identity. We design for the feeling first.

|00:00|About — Origin
Global Expertise, Local Advantage

NEUE FORM is an innovative studio dedicated to brand strategy, design, and global market expansion — empowering brands through brand revitalization, platform development, cross-border e-commerce, and globalization strategy.

Our mission is to help brands expand globally, building long-term value and impactful brand images — and to become a leading global branding studio through innovation and strategic collaboration.

02Company Overview
Selected Clients & Experiences
广泛的行业经验与成功案例
Selected clients
03Services
We Turn Strategy Into Global Momentum
01Brand RevitalizationRepositioning and visual identity systems that uncover and amplify each brand’s uniqueness.
02Platform DevelopmentFrom 0 to 1 — independent sites and digital platforms built for global audiences.
03Cross-border E-commercePerformance marketing and operations driving measurable growth in new markets.
04Globalization StrategyMarket-entry strategy combining global experience with local advantages.

New Evolution

Sixteen brand worlds, nineteen international awards. Each project is a unique expression — never the same shape twice.

04Archive — Selected Work
Selected Work
Drag · or scroll horizontally — 16 projects
05Recognition
19Design Awards
iF Gold Award
Muse Award
Red Dot Award
Type Directors Club
Visuelt
European Design Awards
iF Gold Award · Muse · Red Dot · Type Directors Club · Visuelt · European Design Awards · Joseph Binder Awards
06Our Team
An Interdisciplinary Core
Ether Fu
Founder & CEO
Finnley Liu
Design Director
Kara Wang
Marketing Director
ChnYao
Art Direction
Sage Shi
Operations Manager
Annie Leng
Product Designer
Steven Shao
Product Designer
Alisa Ding
Industrial Designer
07Collaboration Process
A Streamlined, Efficient Partnership
01

Initial Consultation

We understand your branding needs and define partnership objectives together.

02

Strategic Planning

We develop a customized global branding solution based on your requirements.

03

Execution & Optimization

We advance the project together, refining strategy on market feedback for maximum success.

08Collaboration

Let’s Build
Your Brand

We welcome collaboration with brands and businesses worldwide to explore opportunities in the global market. Tell us where you want to go — we will shape the path.

ether@neue-form.com
Phone+86 155 5472 0866
StudioGlobal · Remote-first
Webneue-form.com